Your brand is More than a Logo…
The most powerful tool in your business is your brand. Most Businesses never figure that out.
Most companies look at brand as a function of marketing, I see brand as a system and infrastructure that touches every aspect of your business. When a brand is disjointed, disconnected, unfocused or underutilized, the business itself is fragmented.
When a brand is consistent, thoughtful, seamlessly integrated from the founder to the employee to the customer, the impact is hard to miss.
The Work
Brand Audit
We begin here to find the starting point, together. We gather and assess your current perspective, assets, goals and state of the business to build a roadmap to guide us forward.
Brand Strategy
Utilizing our new set of goals, we revitalize the brand positioning and craft an implementation plan
The Three-Mirror Effect
We take the founder’s vision to distill into an actionable plan that invigorates employees to act as brand ambassadors ultimately reaching consumers with one voice and goal.
The Fix
Where are you stuck? What is holding you back? We bring new eyes to existing issues to give a little extra love to the stickiest spots and get you to the other side.
Rachel Katz
principal
From building global restaurant brands to creating communities, and designing beautiful spaces, I’ve spent almost 20 years helping brands strengthen their marketing efforts, develop growth strategies and implement internal systems.
Now, as a strategic consultant and brand advisor, I work with clients looking to align their brand through every aspect of their business - from culture and operations, to communications and community. Brand touches every part of your business. Every interaction matters and when it speaks the same language, you can see the difference.